Studio Vergult was responsible for the Art Direction and technical execution of Wes Walker's innovative film for Under Armour featuring Anthony Joshua. This campaign, which integrates generative AI with advanced VFX in a mixed media format, represents the first instance of an AI-powered sports commercial. The film focuses on Joshua's efforts to reclaim the World Champion title, combining AI, CG, and licensed footage to depict his preparation for the significant fight against Francis Ngannou.
Studio Vergult was responsible for the Art Direction and technical execution of Wes Walker's innovative film for Under Armour featuring Anthony Joshua. This campaign, which integrates generative AI with advanced VFX in a mixed media format, represents the first instance of an AI-powered sports commercial. The film focuses on Joshua's efforts to reclaim the World Champion title, combining AI, CG, and licensed footage to depict his preparation for the significant fight against Francis Ngannou.
Studio Vergult was responsible for the Art Direction and technical execution of Wes Walker's innovative film for Under Armour featuring Anthony Joshua. This campaign, which integrates generative AI with advanced VFX in a mixed media format, represents the first instance of an AI-powered sports commercial. The film focuses on Joshua's efforts to reclaim the World Champion title, combining AI, CG, and licensed footage to depict his preparation for the significant fight against Francis Ngannou.
Studio Vergult was responsible for the Art Direction and technical execution of Wes Walker's innovative film for Under Armour featuring Anthony Joshua. This campaign, which integrates generative AI with advanced VFX in a mixed media format, represents the first instance of an AI-powered sports commercial. The film focuses on Joshua's efforts to reclaim the World Champion title, combining AI, CG, and licensed footage to depict his preparation for the significant fight against Francis Ngannou.
Studio Vergult was responsible for the Art Direction and technical execution of Wes Walker's innovative film for Under Armour featuring Anthony Joshua. This campaign, which integrates generative AI with advanced VFX in a mixed media format, represents the first instance of an AI-powered sports commercial. The film focuses on Joshua's efforts to reclaim the World Champion title, combining AI, CG, and licensed footage to depict his preparation for the significant fight against Francis Ngannou.
